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OUR HIGH IMPACT MARKETING PROGRAM
 Your home is completely unique and unlike any other, so a High Impact Marketing program will be designed especially for you. Over 45 years of combined experience has given us an exceptional understanding of today's competitive marketplace. Our goal is not necessarily to make a fast sale, but to meet YOUR needs and objectives and maximize your profit at the end of the transaction.
To accomplish this, we will present your home in its best light, using professional high impact marketing materials, to as many buyers as possible using a plan that will include the following:
Property staging: We will work with you to make small but high impact improvements to help your house sparkle and look its best.
Photography: We will use brilliant panoramic and still photos by an exceptionally skilled professional photographer to showcase the best attributes of your home. We avoid the "360 degree" tours because they are distorted and do not show the best aspects of your property.
Marketing to Brokers: The MLS entry of your home will include the maximum number of photos as well as links to the virtual tour. Postcards highlighting your home's unique features will be mailed to the real estate community as appropriate to encourage showings. Our excellent reputation and relationship with other brokers ensures the highest degree of cooperation with other agents, bringing more buyers to view your home.
Internet marketing: Your home will be listed on our high-ranking website with a virtual tour, as well as Triangle Home Source, Yahoo Real Estate, Realtor.com, Homeseekers.com, Homes.com, and through the Broker Reciprocity program your home will be advertised on the website of every major real estate company in the Triangle area. Realtor.com is the internet resource most frequently used by prospective buyers, and we utilize the special upgrade program to highlight your property with customized descriptions and multiple photos as well as links to our virtual tours.
Print media: We are one of a very few companies who still advertise with photographs in the Chapel Hill News, Herald-Sun, Chatham Record, News and Observer, and the Independent Weekly.
Special marketing for luxury homes: Homes priced over $500,000 are advertised on the DuPont Registry website and sometimes in Chapel Hill Magazine. They are also featured regularly in our print advertising with larger color ads and more photos.
Exceptional follow-up: We report to you regularly with feedback results and reports on activity of competing properties so that we are constantly aware of how we are positioned in the marketplace.
Protecting your interests during the contract phase: Our experience and skill ensures that you retain as much profit as possible in both the price and inspection repair negotiations.
Courtesy clean: You just pack and move - we will attend the closing, deposit your check and clean your house for you!
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All material on this site created by Lynn Hayes
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