Your
home is completely unique and unlike any other, so a High Impact
Marketing program will be designed especially for you. Over
22 years of experience has given Lynn an exceptional understanding
of today's competitive marketplace. Her goal is not necessarily
to make a fast sale, but to meet YOUR needs and objectives and
maximize your profit at the end of the transaction.
To
accomplish this, we will present your home in its best light,
using professional high impact marketing materials, to
as many buyers as possible using a plan that will include the
following:
Property
staging: We will work with you to make small but high impact
improvements to help your house sparkle and look its best.
Photography:
We will use brilliant panoramic and still photos by an exceptionally
skilled professional photographer to showcase the best attributes
of your home. We avoid the "360 degree" tours because
they are distorted and do not show the best aspects of your property.
Marketing
to Brokers: The MLS entry of your home will include the maximum
number of photos as well as links to the virtual tour. Postcards
highlighting your home's unique features will be mailed to the
real estate community as appropriate to encourage showings. Our
excellent reputation and relationship with other brokers ensures
the highest degree of cooperation with other agents, bringing
more buyers to view your home.
Internet
marketing: Your home will be listed on my award winning website
with a virtual tour, as well as Triangle Home Source, Yahoo Real
Estate, Realtor.com, Homeseekers.com, Homes.com, and through the
Broker Reciprocity program your home will be advertised on the
website of every major real estate company in the Triangle area.
Realtor.com is the internet resource most frequently used by prospective
buyers, and we utilize the special upgrade program to highlight
your property with customized descriptions and multiple photos
as well as links to our virtual tours.
Print
media: We advertise with photographs in the Chapel Hill News,
Herald-Sun, Chatham Record, News and Observer, and the Independent
Weekly.
Special
marketing for luxury homes: Homes priced over $400,000 are
advertised on the DuPont Registry website and in Carolina Premiere
Magazine. They are also featured regularly in our print advertising
with larger ads and more photos, often in color.
Exceptional
follow-up: We report to you regularly with feedback results
and reports on activity of competing properties so that we are
constantly aware of how we are positioned in the marketplace.
Protecting
your interests during the contract phase: Here's where Lynn's
experience and skill ensures that you retain as much profit as
possible in both the price and inspection repair negotiations.
Courtesy
clean: You just pack and move - we will attend the closing,
deposit your check and clean your house for you!
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