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To sell your own home more effectively, look at your home from the buyer's viewpoint.

  • Dress (or undress) your house for success.  Add small decorating touches such as flowers and plants to add a cozy feeling; cook a pot of cinnamon sticks on the stove.  Make sure the house is sparkling clean since homebuyers are tougher judges of homes they look at than of their own home!  Keep your house free of clutter such as magazines and last week's newspapers, and remove any decorating touches that may overpersonalize your house.
  • Don't try to sell your house to potential buyersRealtors know their customers, and how to sell them on features in a house that they are looking for.  You will not know the buyers who walk through your house, and in promoting details that are important to you, you may "turn off" your potential buyers.  Let your house sell itself!
  • Don't play host to your buyersLet them feel at home in your house.  Avoid expressions of ownership such as "my kitchen," and "our garden."  Allow them to browse through the house at their own pace, and invite them to look in the closets.  Then be prepared to answer their questions and provide details and features once they've seen the basics of the house.
  • Realize that not all prospects are buyersThey may not be qualified, they may not even want to buy a house.  Looking at homes on Sunday might be their hobby!  Don't feel that you've lost a sale if they "get away."
  • Call a professional if you need oneUse an attorney if you have questions about contracts; call in a lender to help ensure your buyer is qualified.  Let me be your resource if you run into difficulties.



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